Mobile food trucks have become quite the 'thing' in big cities. Basically, people buy an old truck or cart, pick out something to make and start selling. What's also sort of fun is that they can let people know where their truck is going to be parked or what specials they're going to offer by posting it in on Twitter or Facebook. Think about the implications this has on operations. Does this have an impact on the number of products that they can offer? How can they ensure food and service quality? Do you think that this is something that will lead to a sustainable competitive advantage? Take a look at this video and see what you think.
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